A filmmaker knows he has achieved perfection not when there
is nothing left to add, but when there is nothing left to take away.

We’re not talking infomercials here,
we’re talking about compelling, interesting, and emotionally engaging storytelling
that can make your business come to life online.

Video done right can make your business unforgettable. We do video right by understanding your business, your business goals and your target audience. Then we decide the best kind of storytelling that will resonate with that audience.

Meet the founders.


Capella Fahoome – Producer

Capella Fahoome began making films with the mission of creating good and meaningful programming to document powerful stories of the human spirit. With commitment and perseverance, she has done just that.  She has an impressive portfolio of multiple narrative and documentary feature films, television series, national broadcast commercials, as well as PSA’s and short films.

Capella has also produced numerous short format and broadcast commercials with clients such as Air Force Reserve, Stanley Black & Decker, Intel, Microsoft, United Way, Paralyzed Veterans of America, Wounded Warriors, Discover Financial Services & Comcast NBCUniversal.

Her active memberships include organizations such as Producers Guild of America, International Documentary Association, Film Independent, Sundance Institute, Independent Filmmakers Project, and has served for many years as a judge for the News & Documentary Emmy Awards for The National Academy of Television Arts & Sciences. 

Capella is driven to continue provoking thought and emotion with the projects she chooses.  All of her films depict the incredible resilience of our spirit, passion, connections, laughter, love, struggle and triumph.  With over fifteen years in this industry she has been incredibly fortunate to attract and tell the stories that continue to do just that. 


Roy Heisler – Director

Award winning Cinematographer, Editor, Designer and Programmer, Roy Heisler has been working in the industry for over 20 years. He has worked in some of the most dangerous locations on earth.

In 2005, Mr. Heisler was the Co-Creator, Camera Operator, and Motion Graphics Specialist for a 10 episode series on A&E titled Random 1. The series aired from 2005 to 2006. Random 1 just signed a new contract with The Oprah Network.

He was the head Cinematographer for The Mountain Gorilla Veterinary Project for 7 years, an organization that is responsible for the protection and revitalization of the endangered Mountain Gorillas of Uganda, Rwanda, and the Democratic Republic of Congo. He works directly with Wild Gorillas and with the amazing doctors that are saving them.

He has been a photographer and cinematographer at Paris and NY fashion week for Valentino and Saks Jandel, and he also shoots national commercials, music videos, and short films. Roy is also a certified drone operator, that has shot aerial footage all over the world.

He is currently shooting a series for Netflix titled “Discover” that is set to be released in late 2022. 

His camera credits include work for: Intel, Volkswagen, Amazon, Smithsonian, Hewlett Packard, Reuters, ESPN, BBC, Travel Channel, A&E, Johns Hopkins and many others.

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